About Us


Today’s most successful businesses communicate a clear, consistent and compelling brand story to every stakeholder. They speak with one voice to their customers, employees, franchisees, investors, supplier partners and the media.

At Magpie Communications, we leverage strategic planning, public relations, graphics, production and technology to tell our clients’ stories to the world.

With offices in Pittsburgh and Tampa Bay, Magpie Communications was founded on the principals of hiving, long before hiving was a term. To us, it just made sense: bring the best talent to each job, eliminate overhead fees, deliver great work, and keep costs in check. Together, our team creates communications that grab attention, deliver a call to action, build brands and protect reputations.

Our Services

Corporate Communications

Our Corp Comm Approach

Magpie creates corporate communications strategies that get your internal and external audiences excited about your company’s success stories, your operational initiatives, and your vision for the future. Our services include:

  • Corporate communications plans & implementation
  • Corporate and organizational branding / identity
  • Internal / employee communications
  • Franchisee communications
  • Corporate video production
  • Speech writing
  • Media relations
  • Talking point development and spokesperson coaching
  • Website development
  • Social media content management
  • Cause marketing and charitable initiatives
Corporate Communications

Conventions


Conventions

Our Convention Approach

Content. Creative. Execution. These are the three keys to any successful event, tradeshow or convention, and at Magpie, we do all three. We understand that meetings are only successful when the content is strategic and on message; when the creative is compelling and memorable; and when the execution is flawless and on budget.

Content

  • Theme creation
  • Agenda development
  • Speech writing/speaker coaching
  • Keynote speaker sourcing
  • Pre-event communications (invitations, updates, etc.)
  • Breakout session content
  • Power Point production
  • Onsite communications (program guides, surveys, etc.)
  • Awards programs, speeches and trophies

Creative

  • Event logos
  • Materials and handouts
  • Power Point template design
  • Creative storyboarding
  • Video animation
  • Videography
  • Video mapping
  • Stage design

Execution

  • Development of and strict adherence to approved budget
  • Tailored audio-visual support that matches both event and creative needs
  • Management of technical logistics during pre-production
  • Set illustrations and CAD renderings
  • Equipment coordination
  • Crew scheduling with strong mandate to control labor costs
  • Onsite directing of event crew and implementation
  • Post-event invoice reviews and approvals

Crisis Management

Our Crisis Management Approach

As Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” That statement may never have been truer than it is today. With the rise of social media and smart phones, every customer and every employee is a virtual reporter with endless capabilities to capture and distribute negative content about your business.

That’s why strategic crisis management plans are so important. For more than 15 years, the professionals at Magpie have created and executed crisis management plans that protect brands and restore reputations.


Crisis Management
Our services include:
  • Comprehensive crisis management and media management plans
  • Crisis management training for executives, franchisees and employees
  • Supporting materials for rollout to stores/multiple locations
  • Media spokesperson services
  • Crisis talking point development
  • Coordination with key internal thought leaders including operations, HR, legal
  • 24/7 media monitoring for crisis news and social media posts
  • Reputation restoration for the long term
  • “Kim Francis has been a trusted partner to Checkers & Rally’s for nearly 10 years, providing strategic corporate communications guidance and insightful crisis management leadership to our brand.
    The Magpie Team also produces our annual convention, taking the content, staging and video production to new levels of creativity year over year, wowing our franchisees, investors and employees. Because of their dedication and passion for our brand, the members of Magpie feel like family to our entire executive team.”

    Terri Snyder, EVP, CMO
    Checkers & Rally’s Restaurants, Inc.

  • “I have worked with Kim Francis as both co-worker and consultant over many years. She has proven herself to be a smart, creative problem-solver and communicator. Whether it’s creating an event from soup to nuts; developing a company’s messaging; or helping an organization to weather a crisis; Kim is spot on with her strategy and execution. She’s also particularly thoughtful with and respected by her clients. Kim is a sure bet if you need a well-rounded communications pro who can master most any situation.”

    Shari Boyle, Director of Marketing
    Buchanan Ingersoll & Rooney PC

Our Work

Our Clients

Our Team

Kim Francis

President, Magpie

About Kim

"Committed to everything a Magpie represents: good news and good people."

Expertise: Content Guru. Public Relations, Corporate Communications, Conventions, Crisis Management.

Business Background: Checkers & Rally's Restaurants, MARC USA, FreeMarkets, Pittsburgh Magazine

Education: Duquesne University, English & Journalism

Sandy Geroux

Speech Writer

About Sandy

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -- Maya Angelou

Expertise: Speech writing, presentation coaching for executives and directors

Business Background: The WOWPlace International, past president of National Speakers Association, Central Florida

Education: Hodges University, M.S., Assumption College, Psychology

Jennifer Patterson

Social Media Master

About Jennifer

"Make the most of every post."

Expertise: Facebook, Twitter, YouTube, Linked In and other social platforms, page development, research, social content and post management.

Business Background: Agency work for Charlie Batch, LLC and Buchanan Ingersoll & Rooney Tampa

Chris Nesci

Creative Director

About Chris

“Committed to simplicity and clarity in design.”

Expertise: Interactive Design, Videography, Corporate Conventions, Web Development, Social Media

Business Background: Agency work with Benihana, All Children’s Hospital, Food Lion, Laser Spine Institute, Checkers and Rally’s Restaurants

Education: Southern New Hampshire University, Marketing

Carolyn Schweiger

Meeting Planner

About Carolyn

“Committed to simplicity and clarity in design.”

Expertise: Interactive Design, Videography, Corporate Conventions, Web Development, Social Media

Business Background: Agency work with Benihana, All Children’s Hospital, Food Lion, Laser Spine Institute, Checkers and Rally’s Restaurants

Education: Southern New Hampshire University, Marketing

Christina Roach

Convention Producer

About Christina

“Expert execution, on time & on budget.”

Expertise: Convention production, staging, contract negotiations, AV partner relationships

Business Background: Agency work with Checkers & Rally's, Charley's Philly Steaks

Education: Argosy University of Sarasota, MA; Eckerd College, Arts Management

Marta Sauret Greca

Creative Media Specialist

About Marta

“Bringing your brand to new heights through media management and promotion.”

Expertise: Written content, photography, videography, graphic design, web development

Business Background: Creative agency work with Starkist, All Clad, CMU, M-Modal, RDX, Brusteer's Real Ice Cream, Charleys Philly Steaks, Bonefish Grill

Education: La Roche College, BA in professional writing, media & marketing

Marta

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Carolyn

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Jenny

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Connect With Us

In many cultures, a magpie is believed to symbolize good news and good people. That’s what you’ll find at Magpie Communications. Connect with us today.

Contact Information


813.528.2252

kim@magpiellc.com

Magpie, LLC

4885-A McKnight Road #500
Pittsburgh, PA 15237

310 10th Ave. N.
Safety Harbor, FL 34695

Contact Us Online